Imma is a recurring character in Shimmer and Shine.
Imma is the rainbow genie who lives in Rainbow Zahramay and controls the rainbow river that flows through the entire city. She owns a scepter that has the power to stop the river from flowing.
Imma has teal eyes and rainbow hair. She wears a light blue dress, purple leggings, and silver gauntlets on her wrists. She also wears a headpiece with a purple gem pendant.
Additionally, Imma's rainbow waterfall is seen in many other episodes.