Imma is a recurring character in Shimmer and Shine.
Imma is the waterfall genie who lives in Rainbow Zahramay and controls the rainbow waterfall that flows through the entire land. She owns a staff that has the power to open and close the Rainbow Gates.
Imma has teal eyes and rainbow hair. She wears a light blue/silver dress, and silver gauntlets on her wrists. She also wears a headpiece with a purple gem pendant.
Additionally, Imma's rainbow waterfall is seen in many other episodes.